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Create content for Google's indexing | Best practices

Create useful, well-structured pages and articles that are easy to find in search engines.

Available with the Essentials plan and higher.

To rank well on Google, content matters as much as technical settings. The more useful, clear and well-organized pages your website offers, the better it ranks. This article presents best practices for creating that content with Yapla.

In this article

Create pages designed for search

In your website's Pages tile, click Add a page. Choose a name that reflects its content and the words your audience searches for. For example, a "Popular questions" page that gathers answers to frequent questions in your sector.

Make sure each page has unique, relevant content, and avoid nearly empty pages.

Write articles

In Website > Articles, create your articles and assign each one a category from the start. This makes it easier to display them on your pages with modules.

  • Cover one specific topic per article, using the words your audience uses.
  • Structure the text with the predefined heading formats (Heading 1, Heading 2, etc.), in logical order, rather than changing the font size. Google uses them as landmarks. Keep a single Heading 1 per page.
  • Write short paragraphs.
  • Add links to other pages of your website.
  • Give your images a clear file name and alternative text.
  • Fill in the article's SEO section: title, description and keywords. See Article SEO.

Display your articles on a page

To present several articles on the same page, add the Multiple Articles module and filter it on the desired category. The Mosaic mode works well: each preview leads to the full article, on its own page, with its own address.

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Take care of your URLs

A simple, readable address helps search engines and visitors. For example, /popular-questions for the page and /popular-questions/article-title for an article displayed on that page.

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If the same article appears at several addresses, enter a canonical link in its SEO section to designate the official address.

In summary

  • Create pages with names designed for search.
  • Assign your articles to categories when you create them.
  • Publish new content regularly.
  • Structure your texts with heading formats.
  • Keep your addresses simple and stable.