Guide | Getting started with Yapla Newsletters
This guide walks you through the key steps to get started with Yapla Newsletters. You'll find everything you need to create, personalize, and send your first email communications to your community.
Introduction to Yapla Newsletters
Yapla Newsletters is a platform designed to help you easily create and send personalized newsletters. It offers simple and efficient tools to manage your communications and contact list.
Important: To ensure the safe and secure use of the Yapla Newsletters feature, you must complete proper account authentication before you can use it.
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For more information on the authentication required to use Yapla Newsletters, please see this section.
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For more information on authenticating your e-wallet, please see this article.
1. Create your first personalized email
With Yapla Newsletters, you can create a personalized email in just a few steps:
Go to Newsletters > Campaign > My Templates or Smart Templates.
- Use templates for a newsletter campaign
- Edit the content and design to match your needs
- Prepare the sending to your community. It’s always a good idea to test your newsletter by sending it to yourself first to make sure the design and links work correctly.
2. Manage your contacts
Managing your contacts is easy thanks to automatic synchronization with your Yapla account. You can:
- Automatically sync recipients in Yapla Newsletters
- Create segments for your newsletters
- Organize your member database
If you're importing contacts from another newsletter provider, make sure to import them properly and track unsubscribes and bounces.
Collect new contacts and get their permission to join your campaigns using newsletter signup forms.
3. Set up a custom sender
Setting up a custom sender name and email helps build trust with your recipients and improves recognition of your organization. You can easily configure this from your account.
4. Run tests before sending your first campaign
Before sending your first campaign:
- Preview your email on mobile and in dark mode.
- Check and adjust your sending details.
- Schedule the sending date and time based on your needs.
Check out this article for best practices on testing your campaigns.
5. Explore additional resources
Webinars are available to help you get the most out of Yapla Newsletters:
- Create engaging content and design for your newsletters
- Learn how to build your contact lists
- Learn how to analyze your campaign performance
- Discover how to use automation for your events
Contact our support team
If you have questions or need help, feel free to contact the Yapla support team for personalized assistance.
Account Authentication Required to Use Yapla Newsletters
Activating your Yapla account (often associated with setting up your e-wallet) requires submitting personal information and supporting documents. Even if you do not plan to collect online payments, this step is mandatory to access certain key features, including sending newsletters.
Sending bulk emails (newsletters, membership campaigns, etc.) is a strictly regulated activity internationally. For security reasons and to guarantee the quality of our service, we must verify the identity of each organization using our servers for the following reasons:
1. Protection against spam and malicious activity
Identifying the organization's administrators is our first line of defense against the platform being used by spammers or for fraudulent activities. By verifying each account, we protect the entire Yapla community.
2. Guaranteed better deliverability
The reputation of our sending servers is crucial. If an unidentified user uses Yapla for malicious purposes, receiving servers (Gmail, Outlook, etc.) could block all messages originating from Yapla.
By authenticating your account:
- You contribute to maintaining the good reputation of our servers.
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You ensure better deliverability of your own messages to your members' inboxes.
3. Maintaining a Free and Secure Service
This rigorous approach allows us to continue offering a high-quality, free, and perfectly secure service to all associations, while adhering to current digital security standards. Even if your use of Yapla is limited to managing your members or sending free communications, the authentication step remains essential for the security and professionalism of your interactions.