You may wish to add a link to the non-member rate to allow a participant to register as a member and receive the discounted rate.
It is possible to add a step to the registration process by enabling the member login option. This way, people who view the page can purchase a membership, log in as a member to register for the event or decide to register for the event without becoming a member.
This option is in the "registration process" tab of your event.
To learn more about this, see this article: Setting up the registration process.
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