SEO (Search Engine Optimization) aims to improve the visibility of your website in search engine results, in order to attract more qualified visitors and increase your chances of conversion or engagement.
Optimization applies to three levels: the site, its pages, and its articles.
In this article:
Site SEO
Optimizing your site's data increases search engine trust and improves its overall ranking. Go to Website > [website] > SEO
Field details
- Suffix - Title: Added to all page titles. Use a separator (- or |).
- Keywords: Up to 60 characters.
- Sitemap: XML file listing important pages. Helps search engines crawl your site. Learn more.
- Robots.txt: File that tells crawlers which pages to explore. Learn more.
- Image: Used when sharing the site.
- Description: Max 165 characters. Summarizes your organization. Use domain-related vocabulary to improve indexing.
- Indexing - Check “Do not index this site” if you want it hidden from search engines.
- Structured Data - The breadcrumb, displayed on all pages, helps Google and your visitors understand the site structure. It is embedded via tags in the HTML code.
Page SEO
Tags (title, meta-description, H1-H6) and media optimization (images, videos) directly influence how the page is indexed and ranked. Go to Website > [your website] > Pages > [desired page] > SEO.
Field details
- Page - title tag: Max 60 characters. Displays in browser tabs and search results.
- Description: 165-character summary. Prefer a unique description.
- Canonical link: Use if the actual URL differs from the one you want indexed.
- Choose keywords specific to each page.
Article SEO
Rich, original, and well-structured content with relevant keywords increases the relevance of your article pages to search engines. Go to Website > Articles > [desired article] under the Search Engine Optimization (SEO) section.
Field details
- Article - Title (title tag) - This title will appear in search results. Add important keywords related to your article.
- URL identifier - Identifies the article in the page URL. It should remain simple and understandable for users and search engines. Changing it after publication may create duplicate content for search engines.
- Description - Briefly describes the article content for search engines. Be clear, precise, and include relevant keywords.
- Image - For sharing on social media.
- Canonical link - Indicates the URL under which a search engine should index the page. The canonical link tells search engines which version is the main one when multiple similar URLs exist.
- Keywords - These are key terms that describe your article. Use simple, common words your audience is likely to search for.
Frequently Asked Questions
Why isn’t my site appearing on Google?
There are several reasons your site might not show up in search results, but the most common one is that it hasn’t been discovered by search engines yet. To help fix this:
- Make sure the “Do not index this site” option is unchecked in the SEO settings.
- Ensure that your homepage is not set as the 404 error page.
- Share your site on social media to generate inbound links.
- Be patient: indexing can take several days, especially for a brand new site. Install tools like Google Analytics or Search Console. With some traffic and good content, your visibility will improve.
- If you're a nonprofit, explore Google Ad Grants to access free advertising budget.
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