Set up Google Analytics and Google Tag Manager

Yapla allows you to track your website traffic by connecting it to your Google Analytics and Google Tag Manager accounts. These tools let you analyze visitor behavior, measure your page performance, and make informed decisions to improve your site. You will learn how to integrate a tracking code and create a simple tag to begin collecting data.

In this article:

Set up Google Analytics
Set up Google Tag Manager

Set up Google Analytics

The procedure depends on the version of Google Analytics you are using.

New method (code starting with G- or a numeric-only ID)

In your Google Analytics Admin panel, go to the Data Streams section. Select your site or click on Add Stream if it doesn’t appear.

Then, retrieve the Measurement ID:

This code can be integrated into Google Tag Manager.

Old method (code starting with UA-)

In the Admin section of your Analytics account, open the Tracking Info menu, then click Tracking Code. Copy the displayed Tracking ID (e.g. UA-XXXXX).

Then integrate this code into the Google Analytics section of your site’s Tools sub-menu.

Set up Google Tag Manager

Google Tag Manager allows for detailed tracking of visitor behavior on your site. It is also compatible with Google Analytics 4. You’ll also learn how to create a simple tag to connect both tools.

Create an account

If you don’t have an account yet, go to Google Tag Manager and click Create Account.

Fill in the account name, your country, your site URL, and select Web as the platform. Click Create and accept the terms.

You’ll get a GTM-XXXXXX code to add in the Tools section of your Yapla site. This code must be in place for testing but will only become active after publication.