Yapla's newsletter reports allow you to measure the effectiveness of your campaigns and compare them to see which approach is most effective.
The reporting tool allows you to answer questions such as "What is the best/best date to send my newsletter", "Which newsletter is the most read?" or "Why did the mailing fail for some contacts?".
Where can I find the reports?
On the home page of the Newsletter application, click on the Reporting tab. You will find the Newsletters, Bounces, Campaigns and Exports tabs on the left menu.
List of available reports
This section presents an overview of all the newsletters sent as well as the main information for each one, such as the sending date or the opening rate.
With the "Search" sub-section you can filter the list with the criteria of your choice.
By clicking on "Export report" you will export all this information in a spreadsheet. Yapla sends you this report automatically each time a newsletter is sent. You will also find information that is useful for associations working in groups on the newsletter (such as the name of the editor and validator for example).
This section gives you an exhaustive list of rebounds, i.e. failed mailings. The report allows you to find out who did not receive your newsletters but also why.
You will find this information in the bounce type column. Here are the most common reasons;
- Hard bounce: the email address no longer exists or is invalid.
- Soft bounce: the email address is correct but the contact's inbox is full.
- Blocked bounce: the contact's anti-spam software has blocked the email.
The Bounce rule column allows you to identify the exact reason for the failure.