Yapla Newsletter is a powerful tool that allows you to effectively manage your communications and contacts. However, to fully leverage this tool, it is essential to master the terminology used. This article provides a summary table of all specific terms in Yapla Newsletter, along with their definitions. Whether you're a beginner or an advanced user, this guide will help you easily navigate the interface and optimize your newsletter campaigns. In this table, you will find:
Contact Vocabulary |
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| Term | Definition |
| List | Lists help differentiate your contacts. The most common lists are, for example, those organized by language. This means that all contacts in these lists will only appear in a single list at a time. We recommend avoiding adding the same contact to more than one list, as the same address in two different lists will be considered as two contacts counted against your subscription. Instead, use segments to further organize contacts. |
| Segments | Segments are used to group your contacts within the same list to form a specific group of people you want to send selected newsletters or follow-up or reminder communications within the same campaign, for example. Read our article on creating segments. |
| Tags (Groups) | When importing your contacts from Yapla to Yapla Newsletter, system and custom groups will automatically be imported as tags. You can then group certain tags to create segments or filter your contacts. You can also create tags based on how certain contacts interact with your newsletters. |
| Suppression List | A suppression list is made up of email addresses that are automatically or manually added to prevent recipients from receiving emails from you in the future. For security reasons, some emails are automatically added. It is not possible to remove these addresses from the suppression list. This list contains the following addresses:
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| Active Contact | The contact receives and interacts with your emails (not to be confused with the term "active member" in Yapla). It is still important to monitor your active contacts. Some of them may not have interacted with your emails for a long time. These "active" contacts with inactive behavior can negatively affect your performance. It is recommended to remove them. |
| Unsubscribed | The contact has opted out of the mailing list. To learn how to import your unsubscribed contacts into Yapla Newsletter, read this article. You can also allow your contacts to subscribe to your newsletters based on their interests and thus improve their experience. |
| FBL | Feedback Loop (spam complaint): the contact has filed a spam complaint. To learn more about bounces, unsubscriptions, and complaints in your newsletters, read this article. |
| Hard Bounce | The email address is invalid. |
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Soft Bounce |
Temporary issue preventing email delivery (causes: full inbox, blocked email, DNS failure). After 4 soft bounces, the address will result in a hard bounce. |
Performance Vocabulary |
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| Opens | The number of times an email has been opened. |
| Clicks | The number of clicks on a link within the email. |
| Click-to-Open Rate | The ratio of clicks to unique opens. |
| Complaint Rate | The percentage of contacts who filed a spam complaint. |
| Unsubscription Rate | The percentage of contacts who unsubscribed after receiving the email. |
| Delivery Rate | The percentage of successfully delivered emails. |
| Bounce Rate | The percentage of undelivered emails due to issues. |
| Open Rate | The percentage of emails opened out of the total emails delivered. |
| Click Rate | The percentage of recipients who clicked on a link within the email out of the total emails delivered. |
| Click Performance by URL | A comparison of the number of clicks on each link within the email. |
| Heat Map | A visual representation of the most clicked areas within the email. |
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