Create Content for Google's Indexing | Best Practices

Search Engine Optimization (SEO) is essential for most organizations. Appearing at the top of Google search results greatly increases your visibility. While the topic may seem complex, one rule remains key: content is king. The more relevant pages you publish, the better your ranking will be. Be sure to place the right keywords in the right places, especially in the page title and the H1 tag.

In this article:

• Create new web pages
• Writing articles
• Using the Multiple Articles module
• The importance of URLs

Create new web pages

In Website > Pages, click on + Add a page.

Choose a page name that aligns with your SEO strategy and clearly indicates the topic of the content.
A good title helps both users and search engines understand the purpose of the page.
Make sure to include relevant keywords that reflect the terms your audience is likely to search for.

Writing articles

Write useful articles. Go to Website > Articles.

Consider categorizing your articles from the start. This will make it easier to manage and display them on your website using modules. To write SEO-friendly articles, focus on a specific topic and include keywords your target audience is likely to search for. Structure your content with a clear title (H1), subheadings (H2, H3), and short paragraphs. Naturally integrate keywords into the body, title, meta description, and URL. Also, add internal links and well-named images with alt text.

Using the Multiple Articles module

To display multiple articles on the same page, use the Multiple Articles module in the Edit tab.

This module offers different layouts. The Mosaic view is often recommended. Under Displayed articles, filter by category, such as SEO. Your content will be better organized and easier to browse. See the article Multiple Articles for more details.

In this example, only article titles are displayed in mosaic view, and each link leads to the full article.

The importance of URLs

A clean and structured URL is essential for good SEO. For example: frequent-requests for the page, and frequent-requests/article-title for related articles. If your articles are accessible through different URLs, make sure to define a canonical link in the SEO settings to avoid duplicate content.

Summary

1. Assign categories to your articles from the beginning.
2. Publish new content regularly.
3. Create a dedicated page with an SEO-optimized name.
4. Use the Multiple Articles module to display them.
5. Choose article titles based on what your audience is searching for.
6. Use clean and well-structured URLs.

Learn more

• Optimize your site for search engines (SEO)
• Add a sitemap to improve your website’s SEO